Small Great Things is a new label from Luca Olivotto of Endless Music and Jean Philipp Oliver Viol. As part of our label watch series, we sat down with Luca to discuss Small Great Things and what it takes to run a label in 2020.
Small Great Things is the name of your new label launching in June 2020. Can you talk us through the name? Does it have a deeper meaning or is it simply a collection of words?
Launching a label is no small feat and to do it well takes months of planning. Has the current situation with COVID-19 created any logistical problems or affected your plans for Small Great Things?
You are also the owner of the Endless music label. What was the thinking behind launching a second imprint? Does having two labels allow you to explore a wider spectrum of music and artists?
The new imprint was launched because there was a need to start something more classical and pressed on vinyl. Endless Music my other label is for now only digital. It’s true, having two labels will give us the chance to explore things with more artists with different styles and approaches.
Do you think the ease at which artists and labels can put music out is beneficial in the long term?
What is the most common mistake you have seen when people are trying to get their music signed?
Some labels release music on an almost weekly basis whereas others release only a handful of records each year. Which approach are Small Great Things going to take and for what reason?
Finally, talk us through the next few months for Small Great Things?
We will focus on our first release for now, after that we will plan the second one. Some works from other artists are already under discussion and we decided to keep a minimum 2-3 months to each release. Probably the next release will be a Various Artists with each of the four tracks from different producers and pressed of course on vinyl.