In this weeks edition of Label Watch we spoke to Amsterdam based label PIV. Since its birth in 2015, the label has produced an impressive roster of artists including Prunk, Chris Stussy & DJOKO to name a few. Label owner Prunk gives us an insight into how the label got its name, the importance of putting on events, and his perspective on streaming services.
PIV is a record label and event organisation, founded in 2015. Serving as a platform for talented producers with a soft spot for the classic US house era, the label was conceived to build upon the foundation of the original electronic music coming from places like New York and Chicago in the 80’s and 90’s. The imprint’s founders are using their Dutch/Indonesian heritage as a cultural aspect to create a unique blended output, which is significantly visible in the artworks and merchandise of the label. Transcending this philosophy onto the events, the label strives to continuously create an atmosphere with the emphasis on inclusiveness, hence the meaning behind the brand: People Invited and VIP spelled backwards.